Learning in an Extended Reality: Is XR Appropriate for Your Training?

The best digital training evolves alongside emerging technologies and finds ways to integrate them into learning experiences. At Croomo, we’re constantly searching for innovative ways to integrate virtual technologies to enhance our training and extend the reality of what a user can experience. We utilise virtual and augmented reality to offer learners new and meaningful ways to gain valuable skills.

Just so we’re all on the same page, extended reality (XR) is an umbrella term that covers virtual reality (VR), augmented reality (AR), and mixed reality (MR). If XR is a new term for you, be sure to drop it into conversation with colleagues and friends. This article focuses on virtual reality, but most of what is discussed can apply to augmented reality as well.

Virtual Reality for training
 Modern, innovative, immersive training that creates a meaningful impact.

Should You Use VR?

You want your training to be modern, innovative, and immersive, so that it creates a meaningful impact and positively influences learner behaviours as they develop key skills. But does that mean you need virtual reality?

Ask yourself these questions:

  • Do learners need to use equipment that is in demand or costly to procure?
  • Are there potential hazards when training in a real environment?
    Do you have a large workforce to train in procedures, but limited resources?
  • If you answered yes to any of the above, virtual reality could be part of a viable solution. There are a lot of advantages to using virtual reality and we’ve implemented it in our training to address all of these needs and more.

What’s So Good About VR?

A virtual environment allows you to have industry and role-specific elements that can be accessed at any time and can be reset quickly and easily. The virtual setting can be modeled on a real location, allowing users to practice skills in situ before attending the site in the real world, or it can be a non-specific training space or location, e.g. a warehouse, a dirt road, or a field. This environment can be populated with characters, each of whom have a specific role to play, and learners can interact with fully functional, industry-specific machinery and equipment.

One of the biggest advantages to this kind of virtual environment is that it provides a safe way for learners to engage with equipment, or participate in potentially hazardous situations so they can practice and master valuable procedures before being exposed to the real thing. Unique situations, such as weather-based events, can be engineered on demand, offering learners an opportunity to learn in a context that they might not have encountered during training.

Virtual training is always available and allows people to repeatedly practice what they need to do on the job. This would otherwise be an expensive process logistically in terms of the people required to train, and the cost of utilising equipment that would otherwise be earning the business revenue.

Bring your training to life with clear, virtual imagery

Part of the Whole

We’ve worked with many people including national transport and logistics, and mining clients to create highly immersive, robust, and expansive virtual experiences. The feedback from our clients and their learners has been overwhelmingly positive, and they’ve seen training positively impact behaviours. The common factor amongst all of the training we’ve developed in the virtual space is that, while virtual reality forms a critical part of the experience, it’s always integrated into a broader training strategy.

A virtual experience might be the right solution for a specific procedure or set of skills you want learners to practice, but there’s usually more to training than that. Often it works best within structured, facilitated sessions with supporting materials and classroom activities.

Augmented reality learning
Engage your learners like never before

Leveraging Digital Assets

Generating a virtual environment means digital assets need to be created to populate it. These assets can then be leveraged for a variety of other learning materials, each of which complement the virtual experience.

This might include animation coupled with a professional voice-over to help explain more complex concepts, assets could be used as part of an eLearning module, as part of face-to-face training, or even feature in printed materials. This highlights the ongoing value that digital assets can offer your business, as they can be repurposed for a variety of training strategies.

Virtual reality, immersive training
Bring your property project to life with a shareable 360 panoramic tour.

Case Study

One of our clients wanted to enhance training for drivers regularly travelling to rural areas in 4WDs. This often involved traversing uneven terrain, and depending on the weather, they might need to drive through a water crossing. This was a hazard that had been responsible for frequent damage to vehicles and injuries to personnel due to the unpredictable nature of water crossings.

Their drivers already performed in-car training, however, training all of their workers specifically on water crossing was challenging as this was dependent on weather conditions. The client desired a simulation that would allow learners to safely experience what it was like to navigate this hazard, the controls that were in place, and to learn how to assess this type of situation.

Croomo created a custom solution, combining virtual reality, real-life video of a water crossing, and a simulated vehicle. The experience was filmed using a 360 degree camera and the footage was overlaid with the simulated car interior. Hazards and controls were integrated into the live action footage using animation and photography.

The reaction from learners has been overwhelmingly positive, which demonstrated observable training value. This training also won a Silver LearnX Award for Best Simulation Design.

Try it Out

If you’re interested in expanding your training into the virtual or augmented world or just want to see what’s possible, get in touch. If you’ve never tried something like this before, come in and strap on the goggles and experience some of the work we’ve done.

Drop us a line at hello@croomo.com and we’ll show you a whole new (virtual) world.

Is it cheaper to shift your workforce training online?

Whether you’re training learners across Australia – or around the world – the cost of training your workforce in inductions, compliance and health and safety can be high.

The often-debated question is: What is the best value (in time or resources) for training: eLearning or face-to-face training? Should you allocate your (often limited) budget to face-to-face training or to building (or licensing) online learning?

There can be many benefits to shifting your training online, including consistency of delivery and significant cost reductions over time. Face-to-face training generally costs less to develop, but more to deliver. Custom created eLearning is the opposite: usually a much lower cost per user but costs more to develop.

What are the benefits of transitioning from face-to-face to online training?

Investing in technology to enable training can have some big payoffs. Here’s some considerations.


You can scale and repeat learning versus the costs of sending your trainers to various locations to conduct training (this can double, and even triple the time spent if they need to travel). Modules can be updated in part when needed, so they have longevity. Learners also don’t need to pay to travel costs and give up their time.


It can lead and support business processes. Gamification can increase motivation to complete and comprehension of message. Microlearning allows training to be spread out over time rather than all at once. You can train a wider audience. Learners decrease time wasted in meetings. The ‘fear factor’ of the group workshop environment is eliminated – allowing individual focus for learners who prefer a more reflective setting. Self-assessment tools allow learners to evaluate their own skills and identify opportunities for improvement, then develop their own action plan. Depending on your needs and budget, you can go much more granular in terms of reporting. For example, you can measure interactions or conduct surveys.

Build your business case with these inputs

  • What (internal) resources you have to deliver face-to-face training and these costs;
  • The cost to reach those learners who couldn’t attend the training due to leave, sickness etc with a “mop up” session;
  • Internal resources you’d need to build the eLearning module/s;
  • Your learner’s locations. Ie are there multiple locations;
  • What is the available technology to deliver the training?
  • How often will the course need to be completed? How often will it need to be updated?
  • The number of learners who are completing the training annually;
    eLearning build costs;
  • Travel costs – for trainers and learners;
  • Cost of learners taking time out of their roles for their face to face training vs a reduced time to complete online learning;
  • Other training tools you use in offline training – for eg books, notepads, etc that you may not need in future. 

In terms of ways you can measure the effectiveness of shifting your training online, each organisation is different, but measures may include: a reduction in safety incidents over time; the lost time injury rates; an increase in number of learners trained; cost of training – time and resources; Employee/Learner Net Promoter Scores; and an increase in customer satisfaction (if the training relates to customer experience).

Custom made eLearning or off-the-shelf training?

While there’s clear benefits to custom made training, including the ability to solve a specific learning challenge, incorporate targeted content and scenarios specific to your business, you can also buy user licenses to courses, such as these seriously engaging ViaUp off-the-shelf courses. The ViaUp modules have been created in collaboration with leading subject matter experts, to ensure learning material is relevant and at the forefront of workplace trends and challenges. Topics covered include Alcohol and Other Drugs in the Workplace; Stress, Anxiousness and Anxiety; Office Ergonomics; and Bullying, Harassment and Discrimination. The ever-growing library is available within GO1.com’s Premium library or via Clui – our Learning Management System.

We’ve won two Best Shift-It-Online Design LearnX Impact awards in the past two years. Along with our partners, TMR, we received a Platinum award in 2018 PrepL for transforming of the original 30-question, paper-based Queensland learner driver test into an online, engaging, and interactive learning experience called PrepL. This year, we won a Silver award with our clients, Rowland. These leaders in face-to-face communication training asked us to help them transition into online learning, enabling greater reach and cost effective delivery. We designed Step It Up to take the best of Rowland’s face-to-face training and combined it with interactivity and a bold design, for mass appeal.

We’re experts at taking your offline training materials and creating engaging, effective learning outcomes. With budgets ranging from modest to large, we’ve helped create engaging training for businesses all over Australia covering a range of topics. We’d love to help you make the best decision for your learning problems.

Aysha Cincotta

Head of Marketing

What Drives You?

Fatal 5 driving behaviours
We’ll teach your workforce about safer driving

Most people can drive, but how many can drive safely? How many people can honestly say they don’t get distracted, never drive when fatigued, or avoid speeding? For most of us, driving means going to and from work, and out on the weekend. But what about everyone who drives each day as part of their job? These people have the added challenge of driving for hours at a time, over long distances, all while representing their company.

It can be tempting to put the blame on work conditions as the cause of unsafe driving. A lack of policy, poor management, and tight deadlines can all contribute. These are legitimate concerns, but the reality is that these issues take time and influence to change. In the meantime, there are a number of factors that we can all control.

The Fatal 5 driving behaviours of fatigue, speeding, distraction, not wearing seatbelts, and driving under the influence of drugs or alcohol are the quickest ways to be involved in a serious crash that could be fatal for you or someone else involved. Instead of revisiting them in detail, it’s more valuable to discuss how you can avoid them.

It would be easy to say don’t drive while tired, slow down, don’t look at your phone, wear your seatbelt, and don’t drive or take drugs when you know you need to drive. However, to create a meaningful and lasting change, we need to examine the underlying reasons why people are engaging in these behaviours.

Most people are responsible, but it’s the external factors that create situations where they feel like they need to go against their better judgement. Are they speeding to meet an unrealistic deadline? Are they tired from changes in their shift work? Are they taking prescription medicine that could impair their ability to drive?

If some of this sounds familiar, you’re not alone. We’ve worked with many clients who’ve struggled to change the behaviour of their workforce. It’s not easy. It takes a commitment to safe driving from everyone involved, as well as a willingness to shift behaviours that have become ingrained. To achieve this, we’ve created everything from short explainer videos to extensive campaigns that help to change people’s attitudes. For us, it’s about more than just creating quality training, it’s about having a positive impact on our learners, and hopefully avoiding someone getting hurt… or worse.

The truth is, it doesn’t matter when or why you’re behind the wheel. Safe driving shouldn’t apply just when you’re at work. It should be something that happens all the time. Let’s shift driving from something we all do, to something we all do well.

Jason Reed Jason Reed

Jason Reed

Learning Experience Designer

Fail Safe

Heavy vehicle driver training by Croomo
We’re the experts in Driver Safety training for all vehicle types

Working in a specialised role means you need specialised knowledge. Heavy vehicle drivers follow the same safe driving practices as everyone else, but they have an added level of complexity and responsibility when they’re behind the wheel. There are more factors at play, including the load they’re carrying, the mass of their vehicle and required stopping distance, and the momentum they can gain when travelling down an incline.

So it’s not enough to just know how to drive safely, heavy vehicle drivers need to understand how external forces can work upon their vehicle, and how to take preventative steps to avoid a situation that could result in an incident. There’s a lot of pressure on these drivers not to fail.

One of the most effective ways to avoid an incident is to witness one or more in a safe, online environment. There are a number of advantages to incident recreations. They allow drivers to observe what is happening from different vantage points, including behind the wheel, from a bird’s eye view, and to see how the vehicle as a whole is behaving. They also provide an environment free from consequence. You can watch a digital tanker roll without any danger.

Incident recreations can also be interactive so that users are required to make decisions at key points. This allows them to see the outcome of their actions and to fail safely. Witnessing how an incident plays out takes learners beyond theoretical learning and allows them to enhance their understanding of the factors involved in the lead up to an incident.

Users who are allowed to make mistakes—both accidentally and intentionally—in a controlled environment without real world consequences, can learn from their actions and develop strategies to avoid an incident. This allows them to establish these skills now so they’re prepared when they get behind the wheel. It also gives drivers permission to experiment and find out what happens if they purposefully make a wrong choice.

To take this a step further, virtual reality can be used to create memories of how to best respond in a given situation. Research has shown that our brains encode and organise memories according to the amount of detail and verisimilitude in an experience. That means the memories with the most detail are the easiest to recall. Experiences in VR often use lifelike 3D models of vehicles and environments, which look and feel close to reality, so our brains treat them in a similar way to real memories.

Drivers who participate in VR incident training simulations are more likely to remember their experiences as if they really occurred, as well as the associated lessons they’ve learnt. This means it will be easier for them to recall the necessary skills they require when they’re in a real world environment so that they can respond appropriately.

Don’t wait for an incident to happen. Give your drivers the best possible chance of avoiding one by allowing them to experience what can happen in a safe space. If they’re going to fail, better to let them do it in a digital environment.

Jason Reed Jason Reed

Jason Reed

Learning Experience Designer

Park Complacency to Drive Safety

Keep your drivers safer on the road

When drivers are on the road in company-branded vehicles, they’re the face of your company. They’re responsible for upholding the reputation, conduct, and professionalism of your organisation. Their safety on the road is paramount, but it doesn’t just impact them. It affects other drivers and pedestrians, as well as how people see your company.

Safe driving has a number of obvious benefits. It keeps your workforce in good health, reduces incidents, avoids injuring other motorists, and reduces costs and loss of time caused by damage to vehicles. So, how do you ensure you have safe drivers?

When it comes to driver safety training, drivers have usually heard the same content repackaged in so many different ways that they’ve stopped listening and may even have become complacent. It’s not that they don’t care, it’s that they can’t stand to wade through another hour-long compliance elearning program that will quiz them on common sense information.

One of the best ways to break through complacency is to take an unexpected approach. The element of surprise, of something different and fresh, that is bold and engaging will go a long way towards capturing people’s attention. It will help drivers to lower their guard and be open to hearing what’s being said.

Humour can go a long way to cutting through and making a connection with learners. If they’re entertained, it’s easier to forget that they’re doing training, and far more likely that they’ll be receptive to the content.

Pairing comedy with a story to convey your training will go an extra step towards engaging your learners. Give them characters they can relate to and empathise with so that they can make an emotional connection. Offer them a story that feels realistic, like something that could actually happen to them.

All of this will help learners slip into a state of mind similar to when they’re being entertained. It will reduce the urge to argue against the content and will make them more willing to listen. Add to this a polished aesthetic to make the training look enticing, well-written content with just the essential information, make it easy to access, and you’ll have a winning combination.

So the next time you need to update your driver safety training, invest in a solution that will make an impact, connect with your drivers, and help to represent your company reputation when they’re on the road.

Jason Reed Jason Reed

Jason Reed

Learning Experience Designer

Another winning year for Croomo at the 2019 LearnX Impact Awards

We’ve enjoyed another big year at Croomo, working with our clients to create effective and engaging learning for their workforces. We’re so proud to, once again, have our efforts recognised at the 2019 LearnX Live Awards, going up against some of the best learning and training industry organisations in Australia.

Croomo has now collected 23 LearnX Live Awards over 6 years. This year’s spectacular effort includes 5 Gold, 4 Silver and 2 Finalist awards, sharing the moment with our clients Santos, ViaUp, The Training Store, Unitywater, Rowland, Cricket Australia and PeakCare.

About the LearnX Live Awards

The LearnX Live Awards, now in their 12th year, recognise the exceptional impact of organisational learning, technology, and performance on workforce learning. LearnX promotes innovative workforce learning and supporting technologies.

Gold Awards

Best eLearning Design – Video
It was no surprise to us that the LUEZ ‘Line of Fire’ Video got the attention of LearnX judges for Gold. Santos engaged Croomo to create training that increased Line of Fire risk awareness after a crushing fatality at one of their sites. The video was developed using heart-felt storytelling and used live-action interviews to provide very real footage that hit hard about how simple yet important the ‘step-back’ mentality is.

Best Learning & Development Project – Leadership Capability
Cricket Australia engaged us to create a series of Junior Coaching training modules that their volunteer coaches can access on the go – in bite-sized pieces – to develop their skills and game awareness. We created a set of 2D illustrated characters used as pedagogical agents to assist learners, present questions and give instant feedback.

Best Learning & Development Project – Induction/Onboarding
Unitywater are passionate about connecting their people to its purpose of “Keeping our communities healthy” and to build a culture that drives strategy and enables its people to thrive. We jumped at the opportunity to develop their induction that introduces and embeds their values into a new starter. Using a mix of 2D and 3D animation, the style used triangular shapes that reflects the rest of the UnityWater look.

Best Learning & Development Project – Wellbeing
PeakCare approached Croomo to create learning to bring their Hope and Healing trauma-informed therapeutic practice framework to life, to train those in child protection who work with children and young people living in residential care. Paying respect to diversity, the characters used were designed to reflect the breadth of Australians.

Best Learning & Development Project – Customer Experience
The Training Store engaged Croomo to take their 4-6 hour face-to-face FISH! Philosophy culture training program and create online training to provide more interactive learning that’s scalable. Learn more about the FISH! Philosophy for Business course.

Silver Awards

Best Talent – Talent Partnership
Croomo partners with ViaUp to create off-the-shelf workplace compliance courses that bring boring subjects to life and promote an inclusive, healthy, safe and sustainable workplace. The ever-growing course library is available in GO1 Premium. ViaUp courses include Alcohol and Other Drugs; Bullying, Harassment and Discrimination; Driver Safety; Stress, Anxiousness and Anxiety; and Office Ergonomics.

Best Learning & Development Project – Workplace Health & Safety
ViaUp engaged Croomo to create the Alcohol and Other Drugs in the Workplace course, which puts a fun, interesting and impactful twist on compliance training as it examines how alcohol and other drugs can get in the way of showing up fit for work.

Best eLearning Design – Shift-it-Online
Leaders in face-to-face communication training, Rowland, asked Croomo to help them transition into online learning, enabling greater reach and cost effective delivery. We designed Step It Up to take the best of Rowland’s face-to-face training and combined it with interactivity and a bold design, for mass appeal. 

Best eLearning Design – Simulation
We love working with Santos as they’re so open to using technology to enhance learning outcomes for their workforce. They asked us to develop Virtual Reality training to demonstrate what might not be possible normally, for example: water crossings. Using a mix of VR, real-life video of a water crossing, and a simulation using a 3D animated car, the experience includes gaze-to-click technology.

Finalist entries

Best Learning & Development Project – Wellbeing
ViaUp’s Stress, Anxiousness and Anxiety course takes an engaging approach to training staff on what is often a complex and misunderstood issue: Mental Health. Managing mental health in the workplace can be a sensitive topic. Our goal was for the learner to feel like they were receiving a hug; that they felt emotionally nurtured and understood in regard to anxiety, anxiousness and stress.

Best Learning & Development Project – Compliance
ViaUp briefed Croomo to develop an off-the-shelf Office Ergonomics course that shines a spotlight on the immediacy of the problem of bad office ergonomics, creating an engaging story that sees the effects of what poor ergonomics does over time.

The LearnX Live Awards October 2019

The LearnX Award winners were announced in June 2019 and will be presented during FuturistiX Live! from 15-16 October 2019, Crown Promenade, Melbourne.

If you’re looking for engaging, quality training for your workforce or learners, talk to us about the right solution today. 

Aysha Cincotta

Head of Marketing

Robotic Design with a Dash of Pepper

Over the past few months, we’ve been working in collaboration with Softbank Robotics, QUT Bluebox, and Pepper to bring our personal approach to the world’s first humanoid robot, Pepper.

Robotics and AI is the future of training, with an estimated 66,100 robots doing front of house work within Australia by 2020 (World Robotics Report, 2017 & Robotics Roadmap for Australia 2018.

That’s where we come in. Just like with our training, we design solutions that go above and beyond what is expected. We craft effective and remarkable experiences that are tailor-made to benefit specific audiences. We’re currently working with Pepper to design quality experiences for our clients, who are true innovators and leaders of their industries.

Recently we developed a framework we call “Curu-waii“, which is a combination of Croomo + Kawaii (Japanese for cute). Curu-waii is our terminology for the engaging experiences we’ve designed using Pepper — experiences that delight, engage, and stick with people. With Pepper’s help, we can take a new approach to engaging hearts and minds, just like we have with our award-winning training for over a decade.

We’ve created a base experience that demonstrates several of Pepper’s important features: personality, story, the ability to integrate with external software, and the ability to communicate to a Learning Management System (LMS). These features have already created endless organisational training opportunities, and this is only the beginning.


‘The client steps out of the elevator and notices Pepper. Pepper notices the client
walk out of the elevator. She waves at him and says: Good morning and welcome to Croomo. Pepper’s tablet displays an instruction that says: Please scan your meeting code or enter your name manually. Chris scans his meeting code. Pepper lets James know that Chris has arrived…’

Humanoid robots and AI will play a large role in the future of training within Australia, and with Croomo’s ‘know how’, we’re creating truly unique, engaging interactions for our clients that are anything but robotic.

Croomo approaches training with a personal touch. Whether we’re creating behavioural campaigns or compliance-based safety training, we utilise story, language, and amazing visuals to create award-winning training.

Book a visit with us at the office to meet Pepper, receive a demonstration and explore how Pepper could turn heads in your industry.

humanoid robotics pepper at croomo
Pepper meets and greets clients in a concierge function.


Softbank Robotics Pepper
Robotics to assist with training, induction and safety

Our passionate design and development team working with Softbank Robotics and QUT on Pepper

Pictured above : The crew working with Softbank’s Pepper. From the top clockwise: Developer – Daniel Yalg, Producer – Leigh Donoghue, Founder – Schalk Pienaar, Interactive Designer – Marcus Hoenig, 3D Animator and Compositor – Peter Davis,  Learning Experience & Sound Designer- Kevin Brew, Humanoid Crew Member – Pepper, Creative Director – Taylor Hobbs, Technical Strategist – Byron Tik

Croomo approaches training with a personal touch. Whether we’re creating behavioural campaigns or compliance-based safety training, we utilise story, language, and amazing visuals to create award-winning training.

Book a visit with us at the office to meet Pepper, receive a demonstration and explore how Pepper could turn heads in your industry.

Kevin Brew Kevin Brew

Kevin Brew

Learning Experience & Sound Designer

Croomo with Pepper

Croomo is excited to be participating in QUT’s Bluebox Robotics Accelerator Program and SoftBank Robotics to explore how robotics may play a role in education and training.

As part of the program, we have been supplied Pepper (pictured above) from SoftBank, a temporary developer licence and ongoing developer support from QUT. Our goal is to validate the potential use case of delivering interactive learning content via Pepper, while tracking the learning records within a Learning Management System (LMS).

Pepper is the world’s first personal humanoid robot that can recognise emotions. Pepper also mimics human behaviours, holding a conversation with a person by looking at whomever is talking. Robots have the potential to enhance how education and training is delivered, by creating engaging and personalised experiences. Croomo is developing a prototype that demonstrates how users may interface with Pepper in real-world education and training applications. We’re eager to explore how Pepper may help to revolutionise the world of online learning!

Pictured above : The crew working with Softbank’s Pepper. From the top clockwise: Developer – Daniel Yalg, Producer – Leigh Donoghue, Founder – Schalk Pienaar, Interactive Designer – Marcus Hoenig, 3D Animator and Compositor – Peter Davis, Interactive Designer , Learning Experience & Sound Designer- Kevin Brew, Humanoid Crew Member – Pepper, Creative Director – Taylor Hobbs, Technical Strategist – Byron Tik

Pictured above: Exploring new dimensions in design and development.

Pictured above: Planning the sprint in a huddle with Pepper.

Byron Tik Byron Tik

Byron Tik

Tech Strategist

Croomo and clients take home seven awards at the 2018 LearnX Impact Awards

It’s been a huge year for Croomo. We’ve worked with some amazing clients to produce incredible work — and it hasn’t gone unnoticed. Hard work pays off, and we’re excited to announce that together with our clients, we’ve won seven awards at the 2018 LearnX Awards!

Platinum Awards

Best Online Learning Model
In partnership with the Department of Transport and Main Roads (TMR), Croomo claimed a Platinum award for Best Online Learning Model with PrepL. PrepL is a new online learning and assessment program designed to improve learner driver education, empowering new drivers with a much safer start to their time on the road. PrepL not only provides comprehensive road rule instruction, it actually educates students about why these rules exist — and in a virtual environment experience the consequences of poor driving behaviour.

Best Shift-It-Online Design
Along with our partners, TMR, we received a Platinum award for PrepL for the category of Best Shift-It-Online Design. The LearnX judges were impressed by the result of transforming of the original 30-question, paper-based learner driver test into an online, engaging, and interactive learning experience.

Gold Awards

Best Workplace Health and Safety Project
Croomo developed the Qube Driver Induction in partnership with Qube to encourage positive behaviour change among their drivers. The induction explores realistic scenarios that drivers deal with on a daily basis — from the moment they wake up in the morning, to when they pull into the yard at the end of a long shift.

Best Induction
Croomo created an online HSE Induction in partnership with Mondelez International. Deployed to Mondelez employees across Australia and New Zealand, the induction targets how to keep people safe at work, offering learners what they need to know and providing very tangible and practical ways to apply the learning content. Learners are introduced to the course with a bright, playful animated video that welcomes them and portrays the company culture and brand.

Best Virtual Reality Design
We’re very excited to have received a Gold Award for Best Virtual Reality Design with our partner, DMC Projects. Croomo made DMC’s vision come to life by creating a virtual environment designed to educate and sell the features of their building to potential tenants and buyers. The entire project consisted of video, interactive media, a touchscreen operated nine-panel video wall, and a shareable 360 degree panoramic tour to give the experience a major WOW-factor.

Silver Awards

Best Video
Together with TMR, we were stoked to receive a Silver Award for the category of Best Video for PrepL. The Being a Better Driver video highlights the impact that the loss of one young life can have on a community. The powerful video uses interview content from emergency response personnel and young crash victims directly affected to highlight the harsh realities of dangerous driving.

Best Mobile App
PrepL has officially blown It out of the park winning another Silver Award for Best Mobile App. This project required a special selection of expertise from both Croomo and TMR. Our team of strategists, learning experience designers, UX designers, 3D animators, graphic designers, web developers, and motion graphic artists – accompanied with business directors, advisors and IT specialists at TMR, are the dream team behind the success of this world first learning experience.

About the LearnX Impact Awards

The LearnX Impact Awards, now in its 11th year, recognise the exceptional impact of organisational learning, technology, and performance. The LearnX Awards will be presented on 30 October 2018 at the Melbourne Convention Centre, following the annual LearnX Conference.

Caitanya West

Studio Coordinator

10 Design Terms Everyone Should Know

If you’ve ever sat in a room full of designers, you’ve probably felt a little overwhelmed, and understandably so. It can feel as though we speak an alien, hipster language that’s impenetrable to anybody not in the know. Well, we want to help you to speak our language, and in doing so, understand the awesome value that good design brings to a project. We’ve compiled a list of basic design terms for you to get familiar with, so you’ll be having trendy conversations with your resident designer in no time.

Before designers can actually start designing, there are some important details to plan out. The ideation phase of the process (we call it style) is integral to every design we undertake. It sets a plan so we can focus in on layout, experience, and visual communication. Think of the style phase as the building blocks of a quality design, where each choice is carefully deliberated on to achieve a precise outcome. The following terms are a brief but valuable look at some of the terminology you’re likely to hear during style phase of any design project.


1. Font

Design terms - font

A font refers to the weight, width, and style of text used in both digital and print media. This should not be confused with a typeface, which is a set or family of fonts that share the same base text style, making them related. You may have heard of the notorious Comic Sans or Times New Roman — these are both typefaces. Arial is also a typeface, but Arial Black or Narrow are fonts within that family, as they deal with weight, width and style.

Pro tip:

Some common font terms include:

  • Font Style – Normal, Italic, Oblique, etc.
  • Font Weight (the thickness of a character’s strokes) – Thin, Regular, Semi-Bold, Black, etc.
  • Font Size – In digital points or pixels representing the scale of text.


2. Serif & Sans Serif

Design terms - serif & sans serif

Fonts can be categorised into two types – serif and sans serif. Let’s start with serifs.

Serifs are typefaces such as Times New Roman, Georgia, or Garamond. So what makes these typefaces serif? Check out the little feet at the end of each character stroke. Serif fonts were typical in old-style, elegant, and mature designs, but have slowly been making a ‘modern’ comeback in recent years.

Sans Serif (Sans meaning without) are typefaces such as Arial, Helvetica or Comic Sans. Sans Serif is the opposite of Serif, meaning it lacks the feet at the end of character strokes. Sans Serif fonts are typical in more modern and simplistic designs — especially when associated with children, or children’s products, as the simple shapes make letters more recognisable and readable.

Pro tip:

Neither Serif or Sans Serif is a ‘better’ option, it all comes down to preference, brand message, and design intent.


3. Body Text

Design terms - body text

Body text describes the main paragraph text you digest when you read a news article or a Buzzfeed post. This is body text you’re reading now! It’s essentially anything that’s not a heading, subheading, button, or link. Due to the amount of text in the ‘body’ of an article, it needs to be easily readable and digestible.

Pro tip:

Easily digestible, readable body text is especially important in eLearning, because it’s where most of the information sits.


4. Logo

Design terms - logo

A logo is a symbol or text intended to represent an organisation, company, or product. They’re easily recognisable and memorable. You don’t have to look hard to find examples of strong, memorable logos — turn your phone over and you’ll see a brand logo, or go to a vending machine and see how many you can spot.

Pro tip:

Logos can be split into three design types:

  • A Wordmark: Where the brand name is spelled out in only text
  • A Brandmark: Where the brand is depicted graphically with a symbol, icon, or image
  • A Combination mark: Where a Wordmark and a Brandmark are placed together to represent the entirety of the brand.



Design terms - gradient

A gradient refers to a gradual change between two colours. Gradients are predominantly used as either linear or radial. They can be used to add dimension to a graphic but are currently trending in bright neon colours as backgrounds or buttons.

Pro tip:

A popular example of this is the recent rebranding of social media platform Instagram.


6. Contrast

Design terms - contrast

Contrast in this context is a type of image adjustment — it’s what makes blacks darker and whites lighter. Contrast is mostly used in image processing and can be utilised to set a certain mood, add character, or draw attention to a particular area of an image.

Pro tip:

Try increasing the contrast of an image and notice as the visuals become more exaggerated and defined in light and colour.


7. Saturation

Design terms - saturation

Saturation refers to the vibrancy and intensity of colours in a graphic. An image with zero saturation is entirely greyscale, and an image with high saturation is bright, vibrant, and may feature a whole range of colours. Saturation can also be utilised for mood-setting, drawing attention to an area of the image, or as a stylistic choice to evoke a certain aesthetic, tone, or emotion.

Pro tip:

Greyscale images typically appear more refined and classical. On the other hand, brightly coloured images can seem more fun and youthful.


8. Monochrome

Design terms - monochrome

Monochrome, meaning one (mono) colour (chrome), is the term used for a limited colour scheme. It commonly refers to a greyscale image, which is completely devoid of colour and uses varying shades of grey. However, it can also refer to an image which may only feature a singular colour in various shades. Monochrome colour schemes work well because the shades rarely clash with each other, as they’re all from the same root palette.

Pro tip:

Monochrome palettes can also be limiting because there is usually little to no contrast to engage the eye or capture the attention of the user.


9. Mood Board

Design terms - mood board

A mood board, also known as a style board, is a collage of images intended to depict the potential look and feel of a product, brand, or project. Mood boards may also feature text and specific phrases which adhere to your branding or intended aesthetic. Mood boards are an effective tool for designers to lock-in an aesthetic before they begin a full-spread design. As a client, you may be asked to approve a mood board to lock-in the style of your product or brand.

Pro tip:

Ever heard of Pinterest? It’s a really popular platform for mood boarding.


10. Style Guide

Design terms - style guide

A style guide, also known as a brand manual or brand guidelines, is a document used to maintain consistency within a company, organisation, or product. It sets rules or guidelines for the design of logos, colours, fonts, imagery, tone, personality, and communication.

Pro tip:

Effective style guides also hold instructions about what not to do.


Paige Talbot Paige Talbot

Paige Talbot

Graphic Designer