Our thoughts from the 2017 LX Conference

Recently, Croomo attended the world’s first online Learning Experience Conference.

The LX Conference is the first online conference dedicated to learning experience design. Learning experience design (LX Design) is the emerging practice of using user experience, service design or human-centred design methods in education and training.

As businesses continue to embrace automation and big data, they birth new software, new processes and new expectations of their employees.

What does learning design mean in the age of mentoring, gamification and personalisation? Is an online course always the answer? It can be a real challenge to ensure you design an experience that suits your learners while at the same time not falling into the trap of just ‘“doing what we’ve always done.”’ To cope with this, we are seeing a new hybrid practice emerge, learning experience design (LX Design).

Here, a few of our Croo share a collection of their insights from the conference and how you can benefit from it.

Byron Tik: Lead Learning Experience Designer

In Learning Design and Development there are many unique disciplines. The latest is that of learning experience design. Some may consider this another name for Instructional Design, or a fanciful term that blurs the lines between Learning Design disciplines. This seems fair given that most developers and designers have overlapping skill sets and often perform many roles out of necessity.

It is the focus, toolbox and processes that justify the differences. There is strength in knowing what the appropriate processes are at which point in the design process. An effective designer is one that recognises which discipline to leverage and applies the most effective processes to do so.


Learning Experience Design first and foremost is about connecting to the learner, through narrative, usability, flow and relevance. It is also about having an empathetic understanding of people and the ability to design and deliver a coherent experience. In my opinion, a Learning Experience Design is to learning what a Game Designer is to games. The goal is to understand the bigger picture, all disciplines, the vision and the audience in order to create a coherent experience of the solution for growth.

Hafizah Suleman: Learning Experience Designer

Make shared understanding a process rather than an outcome. — Joyce Seitzinger (Founder and Lead LX Designer at Academic Tribe).

Joyce outlined the importance in ensuring that our goal as designers, is to understand people and their purpose as much as we understand content and procedures.

The Learning Experience Designer role is to select the appropriate solution that will best support people, and to highlight to the organisation non-training improvements. This is not done by sitting in an office and writing learning objectives. Rather, by engaging and listening to the people and managers who do the job.

This is not done by sitting in an office and writing learning objectives, but by engaging and listing to the people and managers who do the job.


Toby Hewitt: Learning Strategist

I am going to stop writing the word ‘users’ or ‘user needs’. I design for PEOPLE to help them achieve their PURPOSE. #lxconf

Our field is seeking to define itself as creative problem solvers. While there is value in being able to design and develop functional eLearning components, the skills of cognitive empathy, critical thinking, analysis and logic are important to the learning designer of the now.

Forget learner demographics, look to find your audience’s different motivations for why they do/don’t do the thing. #lxconf

Learning experience design is about unpacking the human data that is influencing businesses. It is a discipline filled with processes to collect human data such as motivation, purpose, emotion and thinking. It leverages these to create more effective solutions.


As learning designers, we operate under tight business deadlines. We are rarely given enough time to do deep dives into understanding our audiences. Yet, by striving to shift our client’s thinking, to ensure we uncover people’s reasonings and purpose, we can design eLearning that is meaningful, memorable and motivational.

One way that Learning and Development teams can benefit from LX principles is to embrace collaborative design workshops.


These involve star performers, subject matter experts, and managers as equal stakeholders in a participatory session where Learning Designers facilitate unpacking the organisational challenge you are trying to correct. These sessions often produce holistic strategies that encompass a range of approaches. Additionally, they define engaging experiences that the organisation can create that will facilitate wider learning. This is an effective way to implement powerful human-centric design principles in the fast-paced commercial world.

At Croomo, we are passionate about continuing to help people benefit from the discipline of Learning Experience Design. We embrace this continual industry development. We are all committed to offering our clients the very best in Learning Design by helping to define it and develop tools to action it. We want to help people use human-centric design to unpack their organisational challenges, and to listen to their people, so that organisations can design better enterprise learning.


Dr. J. Knott, 2017, http://www.lxdesign.co/2016/05/the-hows-and-whats-of-an-accomplished-lx-designer/

Toby Hewitt Toby Hewitt

Toby Hewitt

Learning Strategist