What Drives You?

Fatal 5 driving behaviours
We’ll teach your workforce about safer driving

Most people can drive, but how many can drive safely? How many people can honestly say they don’t get distracted, never drive when fatigued, or avoid speeding? For most of us, driving means going to and from work, and out on the weekend. But what about everyone who drives each day as part of their job? These people have the added challenge of driving for hours at a time, over long distances, all while representing their company.

It can be tempting to put the blame on work conditions as the cause of unsafe driving. A lack of policy, poor management, and tight deadlines can all contribute. These are legitimate concerns, but the reality is that these issues take time and influence to change. In the meantime, there are a number of factors that we can all control.

The Fatal 5 driving behaviours of fatigue, speeding, distraction, not wearing seatbelts, and driving under the influence of drugs or alcohol are the quickest ways to be involved in a serious crash that could be fatal for you or someone else involved. Instead of revisiting them in detail, it’s more valuable to discuss how you can avoid them.

It would be easy to say don’t drive while tired, slow down, don’t look at your phone, wear your seatbelt, and don’t drive or take drugs when you know you need to drive. However, to create a meaningful and lasting change, we need to examine the underlying reasons why people are engaging in these behaviours.

Most people are responsible, but it’s the external factors that create situations where they feel like they need to go against their better judgement. Are they speeding to meet an unrealistic deadline? Are they tired from changes in their shift work? Are they taking prescription medicine that could impair their ability to drive?

If some of this sounds familiar, you’re not alone. We’ve worked with many clients who’ve struggled to change the behaviour of their workforce. It’s not easy. It takes a commitment to safe driving from everyone involved, as well as a willingness to shift behaviours that have become ingrained. To achieve this, we’ve created everything from short explainer videos to extensive campaigns that help to change people’s attitudes. For us, it’s about more than just creating quality training, it’s about having a positive impact on our learners, and hopefully avoiding someone getting hurt… or worse.

The truth is, it doesn’t matter when or why you’re behind the wheel. Safe driving shouldn’t apply just when you’re at work. It should be something that happens all the time. Let’s shift driving from something we all do, to something we all do well.

Jason Reed

Senior Learning Experience Designer